Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.

Other names for Public Relations Managers: Account Executive, Account Manager, Account Supervisor, Communication Manager, Community Relations Director, Customer Service Manager, Development Director, Development Officer, Director of Communications, Director of Information, Director of Marketing and Public Relations, Director of Public Affairs, Director of Public Information, Director of Public Relations, Fund Raiser, Fundraising Director, Fundraising Manager, Funds Development Director, Image Consultant, Information Director, Major Gifts Officer, Public Affairs Director, Public Information Director, Public Information Officer, Public Information Relations Manager, Public Relations Coordinator, Public Relations Director, Public Relations Manager (PR Manager), Public Relations Representative, Public Relations Supervisor, Publicity Director, Publicity Manager, Relationship Manager, Underwriter Solicitation Director,

• Establish and maintain effective working relationships with local and municipal government officials and media representatives.
• Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
• Direct activities of external agencies, establishments and departments that develop and implement communication strategies and information programs.
• Formulate policies and procedures related to public information programs, working with public relations executives.
• Respond to requests for information about employers' activities or status.
• Establish goals for soliciting funds, develop policies for collection and safeguarding of contributions, and coordinate disbursement of funds.
• Facilitate consumer relations, or the relationship between parts of the company such as the managers and employees, or different branch offices.
• Maintain company archives.
• Manage in-house communication courses.
• Produce films and other video products, regulate their distribution, and operate film library.
• Observe and report on social, economic and political trends that might affect employers.
• Identify main client groups and audiences and determine the best way to communicate publicity information to them.
• Write interesting and effective press releases, prepare information for media kits and develop and maintain company internet or intranet web pages.
• Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
• Manage communications budgets.
• Manage special events such as sponsorship of races, parties introducing new products, or other activities the firm supports to gain public attention through the media without advertising directly.
• Draft speeches for company executives, and arrange interviews and other forms of contact for them.
• Assign, supervise and review the activities of public relations staff.
• Evaluate advertising and promotion programs for compatibility with public relations efforts.

• Scanners
• Desktop computers
• Notebook computers
• Personal computers
• Photocopiers

Project management software

Office suite software

Graphics or photo imaging software

Video creation and editing software

Word processing software

Presentation software

Web page creation and editing software

Spreadsheet software

Desktop publishing software

Document management software

Customer relationship management CRM software

Data base user interface and query software

Web platform development software

Internet browser software

Electronic mail software