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Program Directors

Direct and coordinate activities of personnel engaged in preparation of radio or television station program schedules and programs, such as sports or news.

Other names for Program Directors: Broadcast Operations Director, Cable Television Program Director, Director, Educational Programming Director, Media Coordinator, News Director, News Producer, Newscast Director, Operations Director, Operations Manager, Production Director, Program Coordinator, Program Director, Program Manager, Program Supervisor, Programming Director, Public Service Director, Sports Director, Station Manager, Television Program Director (TV Program Director),

What do Program Directors do?

  • Develop budgets for programming and broadcasting activities, and monitor expenditures to ensure that they remain within budgetary limits.
  • Confer with directors and production staff to discuss issues such as production and casting problems, budgets, policies, and news coverage.
  • Select, acquire, and maintain programs, music, films, and other needed materials, and obtain legal clearances for their use as necessary.
  • Monitor network transmissions for advisories concerning daily program schedules, program content, special feeds, and/or program changes.
  • Develop promotions for current programs and specials.
  • Prepare copy and edit tape so that material is ready for broadcasting.
  • Develop ideas for programs and features that a station could produce.
  • Participate in the planning and execution of fundraising activities.
  • Review information about programs and schedules in order to ensure accuracy and provide such information to local media outlets as necessary.
  • Read news, read and/or record public service and promotional announcements, and otherwise participate as a member of an on-air shift as required.
  • Operate and maintain on-air and production audio equipment.
  • Direct setup of remote facilities and install or cancel programs at remote stations.
  • Plan and schedule programming and event coverage based on broadcast length, time availability, and other factors such as community needs, ratings data, and viewer demographics.
  • Monitor and review programming in order to ensure that schedules are met, guidelines are adhered to, and performances are of adequate quality.
  • Direct and coordinate activities of personnel engaged in broadcast news, sports, or programming.
  • Check completed program logs for accuracy and conformance with FCC rules and regulations, and resolve program log inaccuracies.
  • Establish work schedules and assign work to staff members.
  • Coordinate activities between departments, such as news and programming.
  • Perform personnel duties such as hiring staff and evaluating work performance.
  • Evaluate new and existing programming for suitability and in order to assess the need for changes, using information such as audience surveys and feedback.
  • Cue announcers, actors, performers, and guests.
  • Conduct interviews for broadcasts.
  • Act as a liaison between talent and directors, providing information that performers/guests need to prepare for appearances, and communicating relevant information from guests, performers, or staff to directors.