Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Other names for Marketing Managers: Account Supervisor, Assistant Marketing Manager, Brand Manager, Bridal Consultant, Business Developer, Business Development Director, Business Development Manager, Business Development Specialist, Category Manager, Channel Manager, Commercial Director, Commercial Lines Manager, Commercial Marketing Specialist, Community Relations Director, Director of Business Development, Director of Sales and Marketing, Director of Sales Marketing, Fashion Coordinator, Fashion Marketer, Fashion Stylist, Head of Marketing, International Trade Specialist, Internet Marketing Manager, Market Development Manager, Market Research Manager, Marketing Administrator, Marketing Agent, Marketing Assistant, Marketing Communications Manager, Marketing Coordinator, Marketing Director, Marketing Executive, Marketing Manager, Marketing Officer, Marketing Planner, Marketing Representative, Marketing Sales Supervisor, Marketing Vice President, Media Buyer, Media Marketing Director, Media Planner, Pricing Analyst, Pricing Manager, Pricing Specialist, Product Development Manager, Product Line Manager (PLM), Sales and Marketing Manager, Sales Officer, Sports Marketer, Strategic Planner, Strategist, Supervisor of Sales, Trade Specialist, Vice President of Marketing, World Trade and Maritime Division Manager,

• Develop pricing strategies, balancing firm objectives and customer satisfaction.
• Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
• Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
• Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
• Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities.
• Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.
• Consult with product development personnel on product specifications such as design, color, and packaging.
• Compile lists describing product or service offerings.
• Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
• Select products and accessories to be displayed at trade or special production shows.
• Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors.
• Coordinate and participate in promotional activities and trade shows, working with developers, advertisers, and production managers, to market products and services.
• Advise business and other groups on local, national, and international factors affecting the buying and selling of products and services.
• Initiate market research studies and analyze their findings.
• Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
• Conduct economic and commercial surveys to identify potential markets for products and services.

• Desktop computers
• Notebook computers
• Personal computers
• Personal digital assistant PDAs or organizers
• Scanners
• Tablet computers

Project management software

Enterprise resource planning ERP software

Graphics or photo imaging software

Word processing software

Presentation software

Spreadsheet software

Desktop publishing software

Customer relationship management CRM software

Data base reporting software

Data base user interface and query software

Transaction server software

Analytical or scientific software

Internet browser software

Electronic mail software