Research market conditions in local, regional, or national areas to determine potential sales of a product or service. May gather information on competitors, prices, sales, and methods of marketing and distribution. May use survey results to create a marketing campaign based on regional preferences and buying habits.

Other names for Market Research Analysts: Account Planner, Advertising Analyst, Business Development Analyst, Business Development Specialist, Client Service and Consulting Manager, Client Services Vice President, Communications Specialist, Database Marketing Analyst, Demographic Analyst, Family Consumer Scientist, International Trade Specialist, Internet Marketer, Market Analyst, Market Research Analyst, Market Research Consultant, Market Research Manager, Market Research Worker, Market Researcher, Marketer, Marketing Analyst, Marketing Associate, Marketing Consultant, Marketing Director, Marketing Forecaster, Marketing Research Analyst, Marketing Research Coordinator, Marketing Researcher, Marketing Specialist, Marketing Support Specialist, Product Line Manager, Product Marketing Engineer, Product Marketing Manager, Project Manager, Research Analyst, Strategist, Technical Marketing Consultant, Trade Analyst, Trade Specialist,

• Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
• Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
• Measure and assess customer and employee satisfaction.
• Forecast and track marketing and sales trends, analyzing collected data.
• Seek and provide information to help companies determine their position in the marketplace.
• Measure the effectiveness of marketing, advertising, and communications programs and strategies.
• Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
• Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.
• Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
• Monitor industry statistics and follow trends in trade literature.
• Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
• Develop and implement procedures for identifying advertising needs.
• Direct trained survey interviewers.

• Desktop computers
• Notebook computers
• Personal computers
• Personal digital assistant PDAs or organizers
• Scanners
• Tablet computers

Project management software

Expert system software

Office suite software

Enterprise resource planning ERP software

Financial analysis software

Graphics or photo imaging software

Word processing software

Presentation software

Web page creation and editing software

Spreadsheet software

Desktop publishing software

Content workflow software

Document management software

Categorization or classification software

Customer relationship management CRM software

Data base user interface and query software

Data mining software

Information retrieval or search software

Development environment software

Web platform development software

Analytical or scientific software

Point of sale POS software

Internet browser software

Electronic mail software

Network conferencing software

Map creation software