Write advertising copy for use by publication or broadcast media to promote sale of goods and services.

Other names for Copy Writers: Account Executive, Ad Copy Writer, Ad Writer, Advertising Associate, Advertising Copy Writer, Advertising Copywriter, Advertising Specialist, Advertising Writer, Blurb Writer, Business Writer, Copy Writer, Copywriter, Production Director, Web Content Writer,

• Write advertising copy for use by publication, broadcast or internet media to promote the sale of goods and services.
• Present drafts and ideas to clients.
• Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
• Vary language and tone of messages based on product and medium.
• Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising copy.
• Edit or rewrite existing copy as necessary, and submit copy for approval by supervisor.
• Write to customers in their terms and on their level so that the advertiser's sales message is more readily received.
• Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
• Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.
• Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.
• Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
• Conduct research and interviews to determine which of a product's selling features should be promoted.