Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Other names for Advertising and Promotions Managers: Account Executive, Account Manager, Account Specialist, Advertising Account Executive, Advertising Account Manager, Advertising Agency Manager, Advertising Campaign Manager, Advertising Coordinator, Advertising Director, Advertising Executive, Advertising Manager, Advertising Sales Manager, Advertising Sales Representative, Art Director, Brand Manager, Campaign Director, Campaign Manager, Circulation Director, Circulation Manager, Classified Advertising Manager, Client Services Director, Director of Sales and Marketing, Director of Sales Marketing, Head of Advertising, Head of Sales Promotion, Market Development Director, Marketing and Promotions Manager, Marketing Director, Marketing Manager, Marketing Strategist, Media Director, Media Promoter, Print Traffic Manager, Promotions Director, Promotions Executive Producer (Promos Executive Producer), Promotions Manager, Recruitment Advertising Manager, Retail Advertising Sales Manager, Sales Manager, Sales Promotion Manager,

• Prepare budgets and submit estimates for program costs as part of campaign plan development.
• Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies.
• Assist with annual budget development.
• Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.
• Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
• Prepare and negotiate advertising and sales contracts.
• Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers, distributors, or consumers.
• Gather and organize information to plan advertising campaigns.
• Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
• Confer with clients to provide marketing or technical advice.
• Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
• Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
• Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
• Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.
• Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
• Plan and execute advertising policies and strategies for organizations.
• Track program budgets and expenses and campaign response rates to evaluate each campaign based on program objectives and industry norms.
• Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.
• Train and direct workers engaged in developing and producing advertisements.
• Coordinate with the media to disseminate advertising.
• Contact organizations to explain services and facilities offered.
• Direct and coordinate product research and development.
• Represent company at trade association meetings to promote products.
• Consult publications to learn about conventions and social functions and to organize prospect files for promotional purposes.

• Desktop computers
• Notebook computers
• Personal computers
• Personal digital assistant PDAs or organizers
• Scanners
• Tablet computers

Project management software

Enterprise resource planning ERP software

Graphics or photo imaging software

Video creation and editing software

Word processing software

Presentation software

Web page creation and editing software

Spreadsheet software

Desktop publishing software

Document management software

Data base reporting software

Data base user interface and query software

Data mining software

Analytical or scientific software

Internet browser software

Electronic mail software